Theory of acceptance and use of technology utaut model venkatesh et al. The model has been empirically examined and found to outperform the eight individual models, including the tam model. Utaut was developed with four core determinants of intention and four moderators of key relationships. The behavioral intention bi is influenced by the attitude a which. The current research model proposes an extension to the utaut that. Table 4 provides a summary of a spearman correlation analysis to test the relationships among the utaut constructs. Alghamdi, ali saeed 20200423 the revolution of innovative technologies has.
Reexamining the unified theory of acceptance and use of technology utaut. The utaut model for eplacement test adoption for college students in taiwan. There are 11 main factors in this research hypothesis following below. Using extended utaut and structural equation modeling thamer a. Pe has also been introduced in the utaut model, and has been defined as the. Analyzing the use of utaut model in explaining an online. The utility of the utaut model in explaining mobile.
The results of that empirical study demonstrated that the utaut model is the most effective model for analyzing technology acceptance. This has been performed by collecting data including demographic details. There have been several papers explaining the concept of technology adoption, but one of the widely accepted and applied models is the technology acceptance model. Using the utaut model to determine the factors affecting. Considering the business implication of mobile banking in jordan, the authors were inspired to explore the theoretical concept with a randomly selected group of people.
The intended method of data analysis describes the objectives to be included later, including a variable analysis. According to the utaut model, performance expectancy, effort expectancy, social influence, and facilitating conditions are the four potential constructs to explain user perception and acceptance behavior. Factors determining the behavioral intention to use mobile. Utaut 2 influencing the behavioural intention to adopt mobile apps xvi abstract this research adopts the unified theory of acceptance and use of technology 2 utaut2 model to determine the key determinants performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation. The utility of the utaut model in explaining mobile learning adoption in higher education in guyana. After the analysis of the relationships represented in theoretical model, the proportion of variability r 2 of the dependent construct behavioral intention was evaluated.
Table 1 lists the seven out of the 43 utautbased studies that used external theories in their research model analyses. Moreover, the utaut model attempts to explain how individual differences influence technology use. The unified theory of acceptance and use of technology utaut combined both. Unified theory of acceptance and use of technology utaut. Technology acceptance by health professionals in canada. Implementation of utaut model to understand the use of virtual classroom principle in higher education to cite this article. The unified theory of acceptance and use of technology utaut model venkatesh et al 2003 was employed by the researchers to determine. Pdf the utility of the utaut model in explaining mobile. This paper seeks to provide further understanding of issues surrounding acceptance of information and communication technology ict by students of tertiary institutions.
We attempted to explore taiwanese college students intentions to use english elearning websites. Finally, section 6 ends the paper with a summary and suggestions for future work. The method chosen to estimate the sem was the partial least. Effort expectancy is also a construct of the utaut model that measures the level of ease of use associated with the use of an information technology. Pdf applying the utaut model to explain the students. Unified theory of acceptance and use of technology utaut source.
The unified theory of acceptance and use of technology utaut model was used to assess the technological and value issues and thus obtain an understanding of taiwanese college students decisions to use english elearning website services. It utilized a quantitative approach based a technology acceptance model tam. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology the actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology. Table 1 provides a summary of the source of each utaut construct, with a. In the global movement towards open knowledge society, open educational resources oer have become a prominent contributor as a medium of education, research and training. About a decade ago, venkatesh, morris, davis, and davis 2003 synthesized these models into the unified theory of acceptance and use of technology utaut. However, the utaut instrument has not been tested in many different settings and contexts yet. Result the last phase of proposed research methodology, it is the finale of a specific study. Unified theory of acceptance and use of technology and how it was implemented in taiwan, where this study was conducted.
J ournal of the a ssociation for i nformation s ystems. Extending the utaut model to understand the customers. Based on a systematic analysis and comparison of the aforementioned models, venkatesh et al. Unified theory of acceptance and use of technology. The study will be undertaken via quantitative method by distributing questionnaires to target respondents. Discussion and evaluation of the updated utaut model in. The recent unified theory of acceptance and use of technology utaut model developed by venkatesh et al. Factor analysis of customers perception of mobile banking. Validation of the utaut model eurasia journal of mathematics. Applying the utaut to understand factors affecting the use. The full name of utaut model is unified theory of acceptance and use of technology utaut venkatesh et al.
The unified theory of acceptance and use of technology. The results showed that perceived information quality, perceived compatibility, perceived trust. In addition, the utaut model tries to explain how individual differences impact the accept and use of technology, particularly, the relationship among perceived usefulness, ease of use and intention to useaffect by age, sex and experience, for instance the strength of the relationship between perceived usefulness and intention to use varies, depending on age and sex, this relationship is. The unified theory of acceptance and use of technology utaut model venkatesh et al 2003 was employed by the researchers to determine the strength of predictors for students intention to accept and use ict for. It is a technique for modeling and analysing different variable with a. As much as some studies have supported that the four predictive factors of utaut predicts intention and use behavior, results from some other studies suggest otherwise. The utility of the utaut model in explaining mobile learning adoption in higher education in guyana article pdf available january 20 with 3,473 reads how we measure reads. Students adoptions and attitudes towards electronic placement tests. It further recommended a comparative analysis between a proposed comprehensive utaut model with nonlinear relationships and moderators to the original utaut model for further empirical analysis. Students adoptions and attitudes towards electronic. An application of the utaut model for understanding. Pdf using the utaut model to analyze students ict adoption. This has been performed by collecting data including demographic details, methodological details, limitations, and.
The proposed model of this study was developed based on the unified 78theory of acceptance and use of technology utaut. Section 5 presents a discussion on the results obtained and compare the same to the views established in literature. Based on these facts, this study aims to focus on three. Utaut has been proven to be a valid research instrument and tool that is a predictor of adoption behaviour and bi with emphasis on performance expectancy pe and voluntariness as.
An application of utaut model for acceptance of social. Alqatawnah department of software engineering, alzaytoonah university of jordan, amman, jordan. The utaut aims to explain user intentions to use an information system and subsequent usage behavior. Reexamining the unified theory of acceptance and use of. The theory holds that there are four key constructs. Table 1 related researches utaut proposed model and hypotheses.
The most prominent of these is the unified theory of acceptance and use of technology utaut. Unified theory of acceptance and use of technology wikipedia. Venkatesh and davis 2000, unified theory of acceptance and use of technology utaut, venkatesh, morris, davis and davis 2003 and technology acceptance model 3 tam3 venkatesh and bala 2008. Pdf technology acceptance by health professionals in. Contains the higher degree research theses completed by griffith graduates. Designmethodologyapproach the results produced in this research are based on the literature analysis of 174 existing articles on the utaut model.
Effort expectancy has been introduced in the utaut model, and is a crucial predictor of technology acceptance. Paper open access implementation of utaut model to. Unified theory of acceptance and use of technology viswanath. This study tested the utaut in order to determine the applicability of this model in an educational setting. The unified theory of acceptance and use of technology utaut is a little over a decade old and has been used extensively in information systems is and other fields, as the large number of citations to the original paper that introduced the theory evidences. The unified theory of acceptance and use of technology utaut is a technology acceptance model formulated by venkatesh and others in user acceptance of information technology. Using the utaut model to analyze students ict adoption. Frontiers factors determining the behavioral intention. The principal motivation of this paper is the observed underutilization of icts provided by administrators at methodist university college ghana mucg for learning and research by students. The application of the utaut model explains seventy percent of the variation. A metaanalysis of the unified theory of acceptance and.